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Cambridge AS & A Level Economics

7.8Differing objectives and policies of firms

Differing objectives and policies of firms in Cambridge AS & A Level Economics: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic45 practice questions2 lessons

Overview

The principal-agent problem (7.7.5) is taught in the objectives lesson covered here.

Learning objectives

What the syllabus expects you to be able to do.

  1. 7.8.1Explain the traditional profit-maximising objective.
  2. 7.8.2Explain other objectives: survival, profit satisficing, sales maximisation and revenue maximisation.
  3. 7.8.3Explain first-, second- and third-degree price discrimination, the conditions for it and its consequences.
  4. 7.8.4Explain other pricing policies: limit pricing, predatory pricing and price leadership.
  5. 7.8.5Explain the relationship between PED and a firm's revenue, for a normal and a kinked demand curve.

Lessons

  • Objectives of firms

    40 min

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  • Price discrimination

    45 min

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Sample question

A sample question on this topic. Answer it, check it, then read the worked answer.

Differing objectives and policies of firms: sample question

1 mark

At the profit-maximising output of 4 units a firm has total revenue of US$48 and total cost of US$27. Calculate its profit, in US$.

Complete: US$ …

Only if the answer has a unit, e.g. cm or km/h.

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