ZIMSEC O-Level Business Enterprise and Skills
7.7.7Marketing mix
Overview
Form 4: product (development, life cycle, packaging, branding), price, place and promotion.
Learning objectives
What the syllabus expects you to be able to do.
- 7.7.7.1Identify and explain the marketing mix variables.
- 7.7.7.2Evaluate the impact of the marketing mix variables on marketing.
- 7.7.7.3Suggest appropriate pricing, product, distribution and promotion strategies for a given market.
Lessons
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Marketing strategy: putting the marketing mix together
35 min
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Place: channels of distribution from producer to consumer
35 min
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Pricing methods: cost-plus, competitive, penetration, skimming and dynamic
40 min
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Product: branding, packaging and developing new products
35 min
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Promotion: advertising and sales promotion
40 min
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The product life cycle and extension strategies
35 min
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Sample question
A sample question on this topic. Answer it, check it, then read the worked answer.
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