ZIMSEC O-Level Business Enterprise and Skills
7.7.3Marketing research
Marketing research in ZIMSEC O-Level Business Enterprise and Skills: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic20 practice questions1 lesson
Overview
Form 3: types and sources of data, sampling, data collection tools, presentation and analysis.
Learning objectives
What the syllabus expects you to be able to do.
- 7.7.3.1Explain marketing research and identify types and sources of research data.
- 7.7.3.2Apply sampling methods and design data collection tools.
- 7.7.3.3Present research data in tables, graphs and charts and interpret it.
Lessons
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Market research: methods, sampling and using the results
40 min
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Sample question
A sample question on this topic. Answer it, check it, then read the worked answer.
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