ZIMSEC O-Level Business Enterprise and Skills
7.7.1The need for marketing
The need for marketing in ZIMSEC O-Level Business Enterprise and Skills: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic32 practice questions2 lessons
Overview
Form 1: market, product, demand and supply; the importance of marketing.
Learning objectives
What the syllabus expects you to be able to do.
- 7.7.1.1Explain the meaning of market, product, demand and supply.
- 7.7.1.2Discuss the importance of marketing to business enterprises.
- 7.7.1.3Explain the relationship between demand and supply.
Lessons
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Markets, demand and supply
35 min
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The role of marketing and the marketing concepts
35 min
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Sample question
A sample question on this topic. Answer it, check it, then read the worked answer.
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