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ZIMSEC O-Level Commerce

6.11.3Market segmentation

Market segmentation in ZIMSEC O-Level Commerce: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic18 practice questions1 lesson
Practise this topicAll Commerce topics

Overview

Form 2.

Learning objectives

What the syllabus expects you to be able to do.

  1. 6.11.3.1Explain market segmentation and identify bases of segmentation.
  2. 6.11.3.2Outline reasons for market segmentation.

Lessons

  • Market segmentation

    30 min

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Sample question

A sample question on this topic. Answer it, check it, then read the worked answer.

Market segmentation: sample question

1 mark

A fertiliser company advertises mainly on rural radio stations and through agro-dealers in farming areas. Which basis of segmentation is it mainly using?

Choose one answer

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