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ZIMSEC O-Level Commerce

6.11.4Marketing approaches

Marketing approaches in ZIMSEC O-Level Commerce: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic19 practice questions1 lesson

Overview

Form 2: mass and niche marketing.

Learning objectives

What the syllabus expects you to be able to do.

  1. 6.11.4.1Explain mass marketing and niche marketing and distinguish between them.

Lessons

  • Mass marketing and niche marketing

    30 min

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Sample question

A sample question on this topic. Answer it, check it, then read the worked answer.

Marketing approaches: sample question

1 mark

Which is an advantage of mass marketing?

Choose one answer

Turn Marketing approaches into a strength.

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