Skip to content
BvunzoHub

Menu

Get full accessSign in

ZIMSEC O-Level Commerce

6.11.1Marketing concepts

Marketing concepts in ZIMSEC O-Level Commerce: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic18 practice questions1 lesson
Practise this topicAll Commerce topics

Overview

Form 1: the need for marketing and the production, product, selling and marketing concepts.

Learning objectives

What the syllabus expects you to be able to do.

  1. 6.11.1.1Justify the need for marketing.
  2. 6.11.1.2Explain the different marketing concepts and assess their implications for a business.

Lessons

  • The role of marketing and the marketing concepts

    35 min

    Full access

Join to read every lesson, or see what Full access includes.

Sample question

A sample question on this topic. Answer it, check it, then read the worked answer.

Marketing concepts: sample question

1 mark

A shoe factory asks customers which styles and sizes they want before deciding what to make. Which concept is it following?

Choose one answer

Turn Marketing concepts into a strength.

Practise with instant marking, see your mastery grow and get a study plan built around your exam date.

Start learningCommerce topics