ZIMSEC O-Level Commerce
6.11.5Marketing mix
Marketing mix in ZIMSEC O-Level Commerce: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic85 practice questions5 lessons
Overview
Form 3: product, price, place and promotion.
Learning objectives
What the syllabus expects you to be able to do.
- 6.11.5.1Identify and explain the marketing mix variables.
- 6.11.5.2Analyse the impact of each marketing mix variable on the market and the business.
- 6.11.5.3Suggest appropriate products, prices, distribution and promotion for a given market and design an advertisement.
Lessons
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Marketing strategy: putting the marketing mix together
35 min
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Pricing methods: cost-plus, competitive, penetration, skimming and dynamic
40 min
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Product: branding, packaging and developing new products
35 min
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Promotion: advertising and sales promotion
40 min
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The product life cycle and extension strategies
35 min
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Sample question
A sample question on this topic. Answer it, check it, then read the worked answer.
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