Cambridge IGCSE Business Studies
3Marketing
In this topic
Lessons
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Legal controls and government action to protect consumers
25 min
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Market research: methods, sampling and using the results
40 min
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Product: branding, packaging and developing new products
35 min
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The product life cycle and extension strategies
35 min
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The role of marketing and the marketing concepts
35 min
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Pricing methods: cost-plus, competitive, penetration, skimming and dynamic
40 min
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Changing markets and market share
35 min
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Mass marketing and niche marketing
30 min
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Place: channels of distribution from producer to consumer
35 min
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Market segmentation
30 min
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Promotion: advertising and sales promotion
40 min
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E-commerce and trends in retailing
30 min
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Marketing strategy: putting the marketing mix together
35 min
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Entering foreign markets: opportunities, problems and solutions
35 min
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Sample question
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