Cambridge IGCSE Business Studies
3.1Marketing and the market
Marketing and the market in Cambridge IGCSE Business Studies: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic66 practice questions4 lessons
In this topic
Lessons
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The role of marketing and the marketing concepts
35 min
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Changing markets and market share
35 min
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Mass marketing and niche marketing
30 min
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Market segmentation
30 min
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