Skip to content
BvunzoHub

Menu

Get full accessSign in

Cambridge IGCSE Business Studies

3.1.1The role of marketing

The role of marketing in Cambridge IGCSE Business Studies: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic15 practice questions1 lesson
Practise this topicAll Business Studies topics

Learning objectives

What the syllabus expects you to be able to do.

  1. 3.1.1.1Explain the role of marketing in identifying and satisfying customer needs, keeping customers loyal and anticipating change.

Lessons

  • The role of marketing and the marketing concepts

    35 min

    Full access

Join to read every lesson, or see what Full access includes.

Sample question

A sample question on this topic. Answer it, check it, then read the worked answer.

The role of marketing: sample question

1 mark

A shoe factory asks customers which styles and sizes they want before deciding what to make. Which concept is it following?

Choose one answer

Turn The role of marketing into a strength.

Practise with instant marking, see your mastery grow and get a study plan built around your exam date.

Start learningBusiness Studies topics