Cambridge IGCSE Business Studies
3.1.3Mass markets and niche markets
Mass markets and niche markets in Cambridge IGCSE Business Studies: what the syllabus expects you to know, the learning objectives and how to practise.
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Learning objectives
What the syllabus expects you to be able to do.
- 3.1.3.1Explain mass and niche markets and their advantages and disadvantages.
Lessons
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Mass marketing and niche marketing
30 min
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Sample question
A sample question on this topic. Answer it, check it, then read the worked answer.
Turn Mass markets and niche markets into a strength.
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