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Cambridge IGCSE Business Studies

3.1.4Market segmentation

Market segmentation in Cambridge IGCSE Business Studies: what the syllabus expects you to know, the learning objectives and how to practise.
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Learning objectives

What the syllabus expects you to be able to do.

  1. 3.1.4.1Explain how markets can be segmented and the advantages and disadvantages of segmentation.

Lessons

  • Market segmentation

    30 min

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Sample question

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Market segmentation: sample question

1 mark

A fertiliser company advertises mainly on rural radio stations and through agro-dealers in farming areas. Which basis of segmentation is it mainly using?

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