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Cambridge IGCSE Business Studies

3.3.6Marketing strategy

Marketing strategy in Cambridge IGCSE Business Studies: what the syllabus expects you to know, the learning objectives and how to practise.
Subtopic17 practice questions1 lesson
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Learning objectives

What the syllabus expects you to be able to do.

  1. 3.3.6.1Explain the importance of the elements of the marketing mix and recommend an appropriate mix for a given situation.

Lessons

  • Marketing strategy: putting the marketing mix together

    35 min

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Sample question

A sample question on this topic. Answer it, check it, then read the worked answer.

Marketing strategy: sample question

1 mark

Which element of the marketing mix is the only one that directly earns revenue?

Choose one answer

Turn Marketing strategy into a strength.

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