Cambridge IGCSE Business Studies
3.2.1Methods of market research
Methods of market research in Cambridge IGCSE Business Studies: what the syllabus expects you to know, the learning objectives and how to practise.
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Learning objectives
What the syllabus expects you to be able to do.
- 3.2.1.1Explain why businesses use market research and the concept of sampling.
- 3.2.1.2Evaluate primary and secondary research methods and the factors affecting the accuracy of research data.
- 3.2.1.3Analyse simple market research data.
Lessons
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Market research: methods, sampling and using the results
40 min
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Sample question
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