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Cambridge IGCSE Business Studies

3.3.4Promotion

Promotion in Cambridge IGCSE Business Studies: what the syllabus expects you to know, the learning objectives and how to practise.
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Learning objectives

What the syllabus expects you to be able to do.

  1. 3.3.4.1Explain the reasons for promotion.
  2. 3.3.4.2Recommend and justify methods of sales promotion and advertising for a given situation.

Lessons

  • Promotion: advertising and sales promotion

    40 min

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Sample question

A sample question on this topic. Answer it, check it, then read the worked answer.

Promotion: sample question

1 mark

A supermarket gives customers one point for every US$1 spent, which can later be exchanged for groceries. Which promotion method is this?

Choose one answer

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